Everyday Fine Jewelry

Founded as a direct-to-consumer (DTC) online brand in 2015, Mejuri's sleek designs and commitment to transparency created a loyal following. In 2019, the brand strategically expanded to retail by opening concept stores in key locations, providing customers with a tactile shopping experience. This omni-channel strategy enhanced brand visibility and accessibility, propelling Mejuri's growth while maintaining its core values, and ultimately solidifying its position as a leader in the modern jewelry industry. Mejuri's brand success lies in its disruptive approach to fine jewelry, offering high-quality pieces at accessible prices while prioritizing sustainability and ethical sourcing. Uppercase partnered with Mejuri after the opening of their second store and helped the brand across the US. Uppercase developed a retail concept that continues to be implemented as the brand rolls out retail internationally.

Los Angeles - Abbot Kinney

Los Angeles - Melrose

Austin

Boston - Seaport

San Francisco

Vancouver - Kitsilano

Seattle

New York - Spring St

Go-to-Market Strategy

Site Sourcing

Pre-Lease Evaluation

Lease Negotiation

Concept Development

Design Development

Millwork & Fixture Design

Furniture, Fixture, & Equipment

Procurement

Permitting

Documentation

Fabrication

Millwork

Construction

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