A gathering place for everyone

Food52 is a gathering place for everyone who believes the kitchen is at the heart of the home, and food is the center of a life well-lived. The founders Amanda Hesser and Merrill Stubbs tapped Uppercase to develop a concept for a holiday pop-up in Westfield's Oculus WTC in New York City. Uppercase designed, built, and operated the pop-up driving increased brand awareness and proving out retail as a profitable channel for the well-loved brand.

New York - Oculus WTC

Concept Development

Design Development

Millwork & Fixture Design

Furniture, Fixture, & Equipment

Procurement

Permitting

Documentation

Fabrication

Millwork

Construction

Systems Setup

Recruiting and Hiring

Training and Onboarding

Day-to-Day Store Management

Daily Insights and Performance Reports

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We’ll bring your brand into the real world, and unlock a whole new kind of success.