All The Comforts of Home

Founded 2014 by Vicki and Rich Fulop, Brooklinen is known for high-quality and affordable luxury bedding. Uppercase has been working with the team since day one. We've partnered together on every store that Brooklinen has opened for customers to touch and feel the bedding and foster a tactile connection with the brand. Physical stores have helped Brooklinen increase brand visibility and broaden its customer base and market presence. The in-store interactions have enabled Brooklinen to directly engage and grow the brand-customer relationship. Brooklinen creates a seamless shopping experience, catering to diverse customer preferences and shopping behaviors. Retail spaces allow Brooklinen to display its entire product range, ensuring all items receive attention, including those that might go unnoticed online. Uppercase continues to secure best-in-class real estate locations for Brooklinen to power its continued retail expansion.

Williamsburg

NYC - West Village

Philadelphia

Chicago

Washington DC

San Francisco

Santa Monica

Portland

San Diego

Go-to-Market Strategy

Site Sourcing

Pre-Lease Evaluation

Lease Negotiation

Concept Development

Procurement

Permitting

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Build
Design
Operations
Real Estate
FIGS
Designer scrubs and medical apparel
FIGS
Designer scrubs and medical apparel
Real Estate
Design
Build
Brooklinen
All The Comforts of Home
Brooklinen
All The Comforts of Home
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Build
Knix
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